Dick Cepek Wheels

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Dick Cepek Links:

1. Dick Cepek's Official site
2. Dick Cepek on Tire Rack
   

Random Dick Cepek facts and history:

Soon after marriage he was transferred to South Gate, California. In 1958 he purchased a Land Cruiser, which he used to explore the California desert. He began riding on group excursions into the desert. While on these excursions, he saw the need for wider more durable tires for off-roading. He had Armstrong Rubber build him wider tires for his Land Cruiser. Soon other group members wanted wider tires for their vehicles too. He saw the need for the larger off-roading community to purchase tires, so he had Armstrong Rubber built enough tires to fill his one and a half car garage. He took out an advertisement in Sunset magazine. In 1960 he took his wife Dorothy to a for sale barber shop in South Gate. He asked the owner if she would mind if he would rent the space for his tire business. She agreed, and he moved in. He quickly outgrew the space. After being in business for two years, he was able to quit at Westinghouse to dedicate himself full-time to the tire business. He moved the business to an old fire hall down the street. He began selling other off-roading equipment, from shock absorbers and suspensions to camping gear. The business grew to three warehouses and 15 stores, plus a catalog business.

Wheels by Dick Cepek: